And macOS, and iOS, and tvOS, and every other Apple OS, is going to be so much more. I have mixed feelings about this, because when Apple does it, they basically put people out of business.īut here's the thing, in 10 years time, you're going to have Windows, which is still just, and will continue to be, Windows.

OK, but Microsoft is in the best position to create great, integrated, first-class technologies that build on how great Windows is. Which means the best software you're going to get for Windows that isn't long-lived incumbent software like Creative Cloud is going to be.

It was as if they said, OK, here's the supermarket, now vendors, create stuff and we'll stock the shelves.Įxcept everyone publishing software today that isn't a game developer is targeting the web. Something that's dawned on me for the last few years is that Microsoft basically settled on the idea that the modern operating system is effectively done, which I suppose is true, but then they stopped creating technologies to build on top of Windows all together.

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